As I examine the content creation process, I realize that coming up with great ideas isn’t always the best solution to the problem. There are already proven ideas out there, that yield results, and you can find them, and do a better job at them.
Content marketing process doesn’t need creativity, it needs a systematic approach to data analysis, with your common sense brain totally turned on. All you have to do is to find existing articles that could be dramatically better, and that acquired the links already. Everything past this point is completely familiar. If SEO traffic isn’t enough, you can always amplify the said content through Outbrain, Taboola, Facebook and Twitter.