Thoughts On Creating Your Audience
February 25. 2014 by Bojan
Are you cornering your market? When you are addressing your audience do you envision it? When I write for Alpha Efficiency I imagine early 20-something ambitious people that know that they want to succeed big, but never have been exposed to the right information that works for them. Me being in their shoes just a couple of years before puts me in a position of authority, because I’ve acquired the ideas that worked towards my own success.
This gives me legitimacy in their own eyes and gives me the right to guide them as someone who just recently walked their path. If there is too much time discrepancy between you and people you try to reach, you might encounter a disturbance in the connection and context. My goal is not to reach everyone. At certain point you just reach the audience size that is enough for your message to spread around.