The never ending battle of: Short posts vs long posts
July 29. 2013 by Bojan
As an SEO and internet marketing professional I should be a nazi when it comes down to the length of articles. But as an artist only thing that is important to me, is making my piece.
Who gives a damn about Google on personal blog?
When I write on my very own personal blog, I don’t want to please Google and honestly don’t have the urge and necessity to show up in the search results. It is honestly the last thing in my mind.
Personal blog is centralized outpost of my social media efforts. It’s a big status update (or small) in my complete control.
The length guidelines
But if you do care about SEO, there are some misconceptions out there. The length of a text is not the most important ranking factor. From my experience with Google over the past 4 years, I’ve seen that snippets of original articles were showing up in the search before the full original articles themselves.
This leads me to believe (without empirical data) that article length has it’s true power only when you are already a trusted website that has established authority with Google. Otherwise you really don’t have anything to worry about.
The more opportunities you give out to people for them to link to, the better. This might come in handy as a mindset to new bloggers. No matter that your posts are short, they will still get indexed.
Writing habit comes from short posts
Your blog updating frequency is determining the crawlers frequency rates. The more frequently you update your blog, the more you have Google on it. If a blog is basing its success on Google traffic, frequency of posting plays a bigger role than the article length. Especially for the short form blog posts.
But as your blog posts age, you may slow down the updating frequency, and double up on the length. At this point investing some time in keyword researching and ranking, may prove to be worth-a-while. Pulling in more targeted search traffic and hooking people to connect to your newsletter or interact with your social media outposts.
There are advantages to both sides, and as with everything, the timing is critical.
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