Internet changed everything, as humans find more ways to connect. In doing so, we are learning more how we live. Our stories become more intertwined, and interpersonal influence is increasing. We are on the brink of living a global shared consciousness.

Ethos, history and our collective spirit is running heavily on advertising. It impacts our minds, and creates shared realities, across nations and borders.

This became evidently profound as I came back to Serbia after fully being in the states during COVID lockdowns. Serbian people became heavily Americanized and western minded. Technology plays a large part of it.

World is becoming more equalized. True experiences are outside of commercial, comfortable and globalized thought process. There is a whole world beyond the countless Amazon and Netflix clicks, or countless hours in the shopping malls…