FedEx Content Strategy

FedEx content strategy is brilliant! Writing content built upon Forbes audience. They aren’t writing about shipping, but rather about small businesses.

4 types of Content Metrics

• Consumption metrics
• Sharing metrics
• Lead Generation
• Sales Metrics

Metrics are always inportant, guess that’s why I am Google Analytics nerd. But always be on the lookout for other analytics providers. Never trust Google.

Skills of Tomorrow

Lead By The Head Of PR
Lead by CMO
Budget Devoted To Technology Content & Advertising

Coverage Media Workflow

Content is fire, social media is gasoline!