Majority of agency players are stuck in their own ways of running big budgets. But real money is made in details.
It is all about that compelling copy that yielded you the result from an affordable click, in an overlooked keyword space that advertisers never went to.
Semantics are complex and there are always breadcrumbs being left on the table. Acquiring B2B leads, no matter how complex, always ends up victorious for those that think like there is no box.