The phrase “Keeping it real” doesn’t make sense semantically. Real means many different things, but in the context of this phrase, it carries a negative connotation based on how the majority uses it.

I typically hear this when people are “being honest” about an uncomfortable “truth.” Unfortunately, truth is arbitrary based on the person expressing it. And the majority of people are living in confinement of limiting beliefs.

Instead of grounding people in condescending reality, I want to liberate their minds; therefore, I coined the phrase “keeping it unreal.” Unreal is life beyond your wildest expectations. The only place where we should strive to be.