Writing great content requires interesting and novel ideas. Living in the copy/paste society everybody gimmicks what few genuine writers are producing. This mass re-production of content makes the false reality where infinetely repeated lies, easily become the truth.
Creating unique words is a product of doing your own thinking, an activity that I’ve been preaching for past 5 years. It is an unstoppable idea, simply because it forced you to use that brain of yours. Incredible what kind of results you can get when you’re using it properly.