Since the introduction of the page speed insights test, Google was raising the bar for web developers, and what they need to meet in order to create stellar results on the side of user experience.

Many business decision-makers do not understand the impact of the website performance, as not many businesses actually depend on search traffic for their existence. The extension of user experience is only natural. Google is constantly evaluating it, in order to provide the best user experience to their customers.

We are finally entering into an era where checking the performance of your SEO company is going to become binary. This means that search engine traffic is getting out of reach for everyone that doesn’t put in the necessary time and resources that need to go into web development.

This means the end of the amateur-powered tools such as Web Flow and Elementor. In a rare instance that some techy freelancer manages to resolve the issue, they will be development-ready and should cost a pretty penny.