Because though Apple is indeed the ultimate luxury brand – and it’s becoming more “luxury” each year – I’d be curious to see how big demand for a $1,349 semi-disposable watch really is.

The moment when Bloomberg starts to bury old school watches is the moment when you start to see how the world changed. Regular watch felt like an industry that would remain untouched by technology, but it is not the case anymore.
Disposable luxury is the new luxury. Even cheaper watches, if regularly updated are a status symbol.