We don’t have default landing page anymore! This is huge big news, but not as frightening as fear mongers claim. New Facebook timeline left a lot of space for cover image, which is your new playground. I believe it’s good for beginners and simplified. Place for tabs is highlighted (compared to the old version, where you barely saw them). So in the end WORRY NOT, instead take advantage of the new opportunity. First way of circumventing this change is optimizing the cover image, so that it calls users to action in the bottom right corner.

Beside that personal tip of mine, Victoria from WildFire Interactive has some amazing tips and tricks on how to maximize the potential of timeline. It’s a worthy read for everyone who is into advertising on Facebook. You can read her guest post on Mashable.

Now Brian has some silly comments that I liked, but through this video I came to a conclusion that Facebook marketing ain’t that bad. It’s not the same thing as Google AdWords, it’s more like conversation oriented. Watch the clip, it’s worth it.

In this video, focus on the second part of it. There are some interesting numbers there telling the average click through rates for Facebook ads and engagement. To pull it out of the contest, average CTR is 0.1-0.2% (way less than Google AdWords) and Engagment levels vary, but usually people get 0.1-0.2% engagement.

Here he points out why those changes aren’t important. Allen thanks for the share!

At the end of the day, new changes are exciting. In my opinion, they require some work. And let’s not forget those are good changes. Thanks for reading and see you soon in another issue of Alpha Marketing.